Insipid words and unpalatable promises settled on the roof of…
As a fashion and beauty blogger, I’ve been lucky to work on a host of exciting projects with some of the biggest names in the industry in the last five years. Right from shooting exclusive commissioned content for the blog to developing interesting ways to communicate ‘the story’ behind, being an influencer and driving curiosity to getting on floor and initiating in-store activities for the brand – StreakHueFall has been my platform to do the new. So when the guys at POPxo told me about the crazy idea behind the Amazon Fashion Squad Bus and invited me as a guest stylist on board for a day, I couldn’t quite contain my excitement!
An activation that simultaneously took place in Bombay, Delhi and Bangalore – the Amazon Fashion SOS Truck took over the streets of these metros and gave people a chance to get a makeover in a matter of minutes over a span of five days. Think a vanity van complete with some of the best fashion labels to choose from backed by expert guidance to deal with the looming #kypehnu question every girl wakes up to! So all you need to do is walk in the bus for a complete outfit-hair-makeup makeover in a matter of minutes. Genius? Pretty much.
As a part of the Bombay Amazon Fashion SOS squad, I made way to Enchanted Valley Carnival in Aamby Valley early in the morning as you saw here. The relaxed music fest vibes at EVC were just about perfect to get me in the groove for a long evening ahead. Once in the Amazon Fashion SOS Truck, I felt at home surrounded by some greatoutfit options courtesy the coolest fashion brands and of course great company – Miss Malini and Narendra Kumar Ahmed. Right from chatting about the music fest dressing etiquettes with Malini to getting around to styling some of the enthusiasts who walked in to the distant tunes of singers crooning, it was in all a fabulous and an unforgettable experience. Can’t wait to see how Amazon outshines this with their future campaigns aimed at making India a more fashionable place to live in!
Crop Top – Love. Peace. Fashion
Jacket/Sling – StalkBuylove
Skorts – Singapore
Sunglasses – PropShop24
Photography – Anish Nair